Mojdeh Arman Pardazan Printing Company

The main activity of Mojdeh Arman Pardan Advertising Company is Prgas Deniz printing, post printing (printing all kinds of business cards in Iran and sending it to all countries of the world with customer's taste and desire) and also preparing and printing all kinds of industrial labels.

Label (food industry)

The first part
After the Islamic Revolution and the disintegration of the previous regime, efforts to expand non-oil exports have gone upwards, and those involved in production have paid considerable attention to the promotion of exports by applying new methods and using packaging techniques. Industries in countries like Iran do not have a real place and there is still a long way to go to reach a developed country.
Now, due to the novelty of the subject, and the lack of resources and Persian references, there are problems for a thorough study, but it is hoped that this research will be a bit more extensive for future research by graphic students.
May the day come when the export of this border and environment will conquer the world markets with excellent packaging and change the face of our country's products and exports.


The label is a package that comes in a variety of shapes, designs, and colors. It has a long history for labels. Roman masters believed that plants should be sold in small jars with a name on them and that the seller had written on them. Simple bottles became common in the seventeenth century. After that, the labeling of silver and ivory labels became popular. These labels were mixed around the neck of bottles and were more of a show than informing the consumer.
True, no one knows who first sealed the package to identify its contents, and still no one knows who first printed the small labels and then installed them on the glass. What is certain is that wrapping the paper into Product rotation began in the 16th century. The value of label spreads was not known until the end of the present century, when the French began printing pictures of grape clusters on labels of vinegar containers that previously used only words.
Labels are made from a variety of generating series, including paper, cardboard, tape or plastic sheets, foils, and metallic materials. Metallic foil labels are widely used where the image quality is desired, for example for soda bottles.
We have said that label is one of the types of packaging that is prepared in different types of varnishes, colors and designs with different metals. To better recommend the subject, it is better to have a brief on the phenomenon of packaging.
The phenomenon of packaging may not be very important in primitive societies. However, in modern industry and technology, the position of packaging has a high priority and its importance is increasing day by day in progressive and advanced societies. Undoubtedly, human need has always been on the rise throughout history, and the needs of today's human beings compared to primitive laurels are not even comparable, because the need for easy living and easy access to gifts and products inadvertently raises human demands. With the rise of human medicine, modern technology has also increased production, and production has always been based on the need in developed societies or in northern countries (northern countries in fluid terms to countries that, in addition to economic superiority, also have political superiority in world politics. They have a lot better, such as the United States and France. On the other hand, inflation in world prices and market records has shown its face in the production markets, and those involved in the production of the items needed by societies must sell their goods and products in any way possible. Sell.

Packaging has come to the fore to meet the needs of producers, as well as to transport, store and distribute goods, and it can now be said that it is almost impossible to sell goods without the packaging itself, which is more in the realm of advertising.
"Packaging is something that changes the soul of a product and there is no packaging without that product." Lister Butler This phrase has always been and will continue to be used by manufacturers and industry owners, and good packaging has already halved its sales. It also requires factors such as the quality of the goods, the reputation of the producers, and advertising.
In this age of packaging, it means a combination of placing a closed product, materials that protect the product as a package, and materials that are presented as a package in an attractive and attractive way.
Certainly, packaging in the advanced industry takes on a different color and shape, depending on the nature of the product, which requires special attention to the selection and design of packaging. The economic, technical and advertising context is justifiable. In this case, the inconsistency of form and content cannot meet the needs of the buyer, and the market will undoubtedly be one of those who care about packaging, sales, transportation and storage. In satellite countries (economically, it refers to countries that, despite having their own raw materials, are able to convert it). They are commodities and earn their income from the sale of raw materials to metropolitan countries. The characteristic of these countries is the production of raw materials and assembly industries such as Iran and Saudi Arabia (attention to good packaging) with second-class value and importance and the owners of products. They do not pay the price for packing their goods and products, but in metropolitan countries (countries that have high production, and this superiority of production depends on the development of their industries. These countries bring raw materials from the peripheral countries to their country). They become independent, and after turning it into a commodity, they sink back into the marginalized countries In these countries, services and products are a priority. The United States and Japan are in this category. Because of the superiority of production over demand, packaging is always a necessity in production and distribution, and packaging enthusiasts are familiar with it. With the latest achievements, packaging shows a commendable effort, and even in some developed countries, special schools have been dedicated to the classic learning of packaging.
In the work of packaging, factors such as: color, material and type of goods should always be considered, and the packaging designer should be aware of the psychology of colors and be aware of the tastes of buyers.
The plan is to know that the flow of packages must be logically connected. A good package is really a good seller, and even in the words of Millet F. Robinson, packaging is an important and determining factor, and in fact a silent seller. It is the last thing a customer sees before making a decision, and good packaging can attract buyers with its power of attraction and have a significant impact on the purchase rate.

The results of a study in the United States show:

A person who goes to a supermarket stays there for an average of 27 minutes, during which time:
- Faced with 6300 goods
- Selects an average of 14 of them
- And the buying ratio due to stimulation is above 33%.
One researcher says that 70% of purchases are involuntary, meaning that they are made without a measured decision.
Packaging in a new style that is appropriate, strong, durable, beautiful, indicative of the product and has the ability to mass-produce began in the 16th century. Following the French Revolution, his invention was completed in the United Kingdom.
At the same time in Germany, Alois zenfeld created lithography in 1798. In the shortest time possible, the method spread throughout Europe and the United States, and multicolored and attractive packages entered the market. There were only 700 lithographs in London in 1854. Advances in the industry introduced cardboard and metal boxes and even bottles to the market.
The oldest American packaging is a paper label and cover made at the Luok benuis factory between 1805 and 1799. It is printed with a very simple piece of wood.
The first person to make a very simple packing machine was the Horny Man in 1826. He sealed and packed the Uchai machine. In the United Kingdom in 1880 (Cod Bury Bross), he built a machine that made 2,000 cocoa packs a day. He made a device that weighed oak and poured it into a card, and he filled 20 cartons in this way every minute.

تعداد بازديد :
نظرات بينندگان
غیر قابل انتشار : 0
در انتظار بررسی: 0
انتشار یافته : 0
نام :
ايميل :
متن نظر : * 
متن بالا را وارد نماييد*